Tuesday, September 23, 2008

Chuck the Writer and the Schaefer Beer Clock

Among the several items I bought at the recent beer and breweriana auction was a fine looking Schaefer bar clock. Schaefer, in case you're not familiar with the brand, was an extremely popular brew from the 1960's and early 1970's, and was best served ice cold for the best beer taste. It also had one of the most politically incorrect advertising slogans out there - "Schaefer is the one beer to have when you're having more than one." In other words, if you're going to get shit-faced, get shit-faced with Schaefer! In fact, here's a link to a vintage Schaefer Beer commercial on YouTube.


The bar clock is in halfway decent condition, but it needed a few things... Mostly TLC and a new internal light. The light inside was a 12-inch, 8-watt "T5" flourescent bulb, and luckily Home Depot had the same bulb available for purchase - I picked up two of 'em this morning, a regular flourescent and a "cool white" version to see which would work better in the clock.

I'll probably install them tonight, take pictures of the final project, and upload them in the next post. I also need to make sure the plug wire is up to code - Lord only knows what kind of condition that plug is in after 40+ years.

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